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Muhammad Zainal Muttaqim; Ulta Rastryana; Rini Larasati Irawan. Pengaruh Citra Merek Dan Persepsi Harga Terhadap Keputusan Pembelian Konsumen Produk Kopi FamilyMart Di Jakarta Timur: The Influence of Brand Image and Price Perception on Consumer Purchasing Decisions of FamilyMart Coffee Products in East Jakarta. JMAEKA 2026, 2, 955-961.