(1)
Wardhani, H. Z.; Emita, I. Pengaruh Persepsi Risiko Dan E-WOM Terhadap Brand Switching Pada Mahasiswi Pengguna Pinkflash Di Jakarta Timur: He Effect of Risk Perception and E-WOM on Brand Switching in Pinkflash User Students in East Jakarta. JMAEKA 2026, 3, 842-846.