Listiani, S., & Susanti, S. (2026). Pengaruh Shopping Motivation dan Kualitas Produk terhadap Loyalitas Pelanggan Produk Unilever pada Marketplace E-Commerce: The Effect of Shopping Motivation and Product Quality on Customer Loyalty of Unilever Products in the E-Commerce Marketplace. Jurnal Manajemen Ekonomi Dan Akuntansi, 3(1), 798–803. https://doi.org/10.63921/jmaeka.v3i1.665