ZAHARI , Ari; KARLINA, Eulin. Pengaruh Kualitas Produk dan Promosi terhadap Keputusan Pembelian Susu UHT Ultramilk dikalangan Gen Z Kabupaten Bekasi: The Influence of Product Quality and Promotion on Gen Z’s Decision to Purchase Ultramilk UHT Milk in Bekasi Regency . Jurnal Manajemen Ekonomi dan Akuntansi, [S. l.], v. 2, n. 1, p. 73–79, 2025. DOI: 10.63921/jmaeka.v2i1.245. Disponível em: https://ejournal.cakrawarti.id/index.php/JMAEKA/article/view/245. Acesso em: 25 may. 2026.