UTAMI, Alfia Nur; SUCIPTO, Rakhmat Hadi; ANNISA, Tri Indah. Pengaruh Citra Merek Dan Desain Produk Terhadap Keputusan Pembelian Produk Kosmetik Wardah di Kota Jakarta Barat: The Influence of Brand Image and Product Design on the Decision to Purchase Wardah Cosmetics in West Jakarta. Jurnal Manajemen Ekonomi dan Akuntansi, [S. l.], v. 2, n. 1, p. 136–1`44, 2025. DOI: 10.63921/jmaeka.v2i1.266. Disponível em: https://ejournal.cakrawarti.id/index.php/JMAEKA/article/view/266. Acesso em: 7 jul. 2026.