MUHAMMAD ZAINAL MUTTAQIM; ULTA RASTRYANA; RINI LARASATI IRAWAN. Pengaruh Citra Merek dan Persepsi Harga Terhadap Keputusan Pembelian Konsumen Produk Kopi FamilyMart di Jakarta Timur: The Influence of Brand Image and Price Perception on Consumer Purchasing Decisions of FamilyMart Coffee Products in East Jakarta. Jurnal Manajemen Ekonomi dan Akuntansi, [S. l.], v. 2, n. 4, p. 955–961, 2026. DOI: 10.63921/jmaeka.v2i4.576. Disponível em: https://ejournal.cakrawarti.id/index.php/JMAEKA/article/view/576. Acesso em: 18 jul. 2026.