SAPUTRA, Deny; DHONY, Asep. Pengaruh Kemudahan Penggunaan dan Promosi Cashback terhadap Keputusan Pengguna ShopeePay Generasi Z: The Influence of Ease of Use and Cashback Promotion on ShopeePay Generation Z User Decisions. Jurnal Manajemen Ekonomi dan Akuntansi, [S. l.], v. 3, n. 1, p. 631–637, 2026. DOI: 10.63921/jmaeka.v3i1.599. Disponível em: https://ejournal.cakrawarti.id/index.php/JMAEKA/article/view/599. Acesso em: 2 sep. 2026.