TSANI, Nadiah Vidia; LESTARI, Tri; PUTRA, Dian Berliansyah. Pengaruh Diskon dan Gratis Ongkos Kirim Terhadap Impulsive Buying Konsumen Pada TikTok Shop Saat Event Promo 12.12: The Effect of Discounts and Free Shipping on Impulsive Buying of Consumers on TikTok Shop During Promo Event 12.12. Jurnal Manajemen Ekonomi dan Akuntansi, [S. l.], v. 3, n. 1, p. 657–652, 2026. DOI: 10.63921/jmaeka.v3i1.619. Disponível em: https://ejournal.cakrawarti.id/index.php/JMAEKA/article/view/619. Acesso em: 9 sep. 2026.