UTAMI, Fadilla; RAMADHAYANTI, Ana; HIDAYAT, Dadan. Pengaruh Brand Image Dan Personal Brand Idol K-Pop Terhadap Keputusan Pembelian Official Merchandise NCT Dream Pada Komunitas NCTzen Di Jakarta: The Influence of K-Pop Idol Brand Image and Personal Brand on NCT Dream’s Official Merchandise Purchase Decision On the NCTzen Community in Jakarta. Jurnal Manajemen Ekonomi dan Akuntansi, [S. l.], v. 3, n. 1, p. 770–776, 2026. DOI: 10.63921/jmaeka.v3i1.623. Disponível em: https://ejournal.cakrawarti.id/index.php/JMAEKA/article/view/623. Acesso em: 29 sep. 2026.