ASIH, Ayu Nandriani; RAKHMANITA, Ani; SURYANI, Rani. Analisis Daya Saing Menggunakan Metode SWOT Berbasis Bauran Pemasaran pada PT Pulo Airbiru: Competitiveness Analysis Using the SWOT Method Based on Marketing Mix at PT Pulo Airbiru. Jurnal Manajemen Ekonomi dan Akuntansi, [S. l.], v. 3, n. 1, p. 710–716, 2026. DOI: 10.63921/jmaeka.v3i1.647. Disponível em: https://ejournal.cakrawarti.id/index.php/JMAEKA/article/view/647. Acesso em: 21 sep. 2026.