WARDHANI, Hanny Zilfa; EMITA, Isyana. Pengaruh Persepsi Risiko Dan E-WOM Terhadap Brand Switching Pada Mahasiswi Pengguna Pinkflash Di Jakarta Timur: he Effect of Risk Perception and E-WOM on Brand Switching in Pinkflash User Students in East Jakarta. Jurnal Manajemen Ekonomi dan Akuntansi, [S. l.], v. 3, n. 1, p. 842–846, 2026. DOI: 10.63921/jmaeka.v3i1.674. Disponível em: https://ejournal.cakrawarti.id/index.php/JMAEKA/article/view/674. Acesso em: 13 oct. 2026.