CAHYANI, Nur; USRAN MASAHERE. Pengaruh Integrated Marketing Communication Dan Kualitas Produk Terhadap Loyalitas Konsumen Produk Gentle Gen Di Jakarta Barat: The Influence of Integrated Marketing Communication and Product Quality on Gentle Gen Product Consumer Loyalty in West Jakarta. Jurnal Manajemen Ekonomi dan Akuntansi, [S. l.], v. 3, n. 1, p. 863–870, 2026. DOI: 10.63921/jmaeka.v3i1.694. Disponível em: https://ejournal.cakrawarti.id/index.php/JMAEKA/article/view/694. Acesso em: 15 oct. 2026.