Utami, Fadilla, Ana Ramadhayanti, and Dadan Hidayat. 2026. “Pengaruh Brand Image Dan Personal Brand Idol K-Pop Terhadap Keputusan Pembelian Official Merchandise NCT Dream Pada Komunitas NCTzen Di Jakarta: The Influence of K-Pop Idol Brand Image and Personal Brand on NCT Dream’s Official Merchandise Purchase Decision On the NCTzen Community in Jakarta”. Jurnal Manajemen Ekonomi Dan Akuntansi 3 (1):770-76. https://doi.org/10.63921/jmaeka.v3i1.623.