Utami, F., Ramadhayanti, A. and Hidayat, D. (2026) “Pengaruh Brand Image Dan Personal Brand Idol K-Pop Terhadap Keputusan Pembelian Official Merchandise NCT Dream Pada Komunitas NCTzen Di Jakarta: The Influence of K-Pop Idol Brand Image and Personal Brand on NCT Dream’s Official Merchandise Purchase Decision On the NCTzen Community in Jakarta”, Jurnal Manajemen Ekonomi dan Akuntansi, 3(1), pp. 770–776. doi: 10.63921/jmaeka.v3i1.623.