[1]
H. Z. Wardhani and I. Emita, “Pengaruh Persepsi Risiko Dan E-WOM Terhadap Brand Switching Pada Mahasiswi Pengguna Pinkflash Di Jakarta Timur: he Effect of Risk Perception and E-WOM on Brand Switching in Pinkflash User Students in East Jakarta”, JMAEKA, vol. 3, no. 1, pp. 842–846, Oct. 2026.