Muhammad Zainal Muttaqim, Ulta Rastryana, Rini Larasati Irawan. Pengaruh Citra Merek dan Persepsi Harga Terhadap Keputusan Pembelian Konsumen Produk Kopi FamilyMart di Jakarta Timur: The Influence of Brand Image and Price Perception on Consumer Purchasing Decisions of FamilyMart Coffee Products in East Jakarta. JMAEKA [Internet]. 2026 Jul. 16 [cited 2026 Jul. 18];2(4):955-61. Available from: https://ejournal.cakrawarti.id/index.php/JMAEKA/article/view/576